top of page


We Fit to Please

Our stores offer custom swimwear and bra sizes from A to H cup and sizes XS to 24W, with specialized service including custom bra and post-mastectomy fittings.

Our goal is to help our customers feel happy, confident and comfortable in their bodies and their swimwear, so they can enjoy the beach as much as possible. In our 32 years of business, we have striven to provide our customers with the best selection of quality swimwear and personalized customer service to help them find a style and fit that works the best for them, no matter what. Our stores also carry swimwear and other beach merchandise and clothing for all ages including children, juniors and men.

Come see us at one of our three locations on the Jersey Shore!

Separately-Swimwear Stone Harbor.jpg
About: About


Our Story

Spring 1988, a business opportunity came up to open a small beach shop on the boardwalk in Ocean City, NJ. At the time, I knew nothing about retail, and had just left my real estate license in PA. But I decided to go for it, and it was the best decision!

When we opened, all swimwear at the time was sold in matching sets, even though most women are built differently from top to bottom. After watching women continue to feel so disappointed and frustrated over this, we decided to make it easier for them.

The next year, we opened with a section of separately sold pieces of swimwear, with tops by bra size, and bottoms in several shapes and sizes. Our customers loved it, feeling so much more comfortable and confident in their suits. By the forth year, we sold all our swimwear separately (before many other stores), while doing our best to help so many happy and confident customers. Over time, the word has spread and our loyal customers have returned, now seeing a third generation in our shops!

In 1999, we opened a second location in Stone Harbor, NJ, and ten years later we opened our third location in Cape May, NJ.

We have grown and learned so much, and met the most amazing and incredible women along our journey! We have continued to strive to provide our customers with excellent swimwear selection, fit, quality and customer service. Our goal has not changed: To make women feel beautiful and confident in a swimsuit that looks and fits perfectly!

I have the best job in the world!


Wendy Barth

About: About
bottom of page